Privacy Policy


For the purpose of this Privacy Policy “you” or “your” means any end user accessing our services, Website (as defined below), “Erbology”, “we” or “us”, “our” means Erbology Ltd incorporated and registered in England and Wales under company number 07790143 whose registered office is at 20-22 Wenlock Road, London N1 7GU.

This Privacy Policy, together with our terms of use available at (the “Terms of Use”) and our cookies policy available at (the “Cookies Policy”) and any other documents referred to in it, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. This Privacy Policy also sets out how you can instruct us if you prefer to limit the use of that personal data and the procedures that we have in place to safeguard your privacy.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the applicable data protection legislation, we are the data controller. We will treat your personal data in accordance with our obligations under data protection law and implement adequate security measures. Our aim is to be clear and transparent about the way we use your personal data and not do anything you would not reasonably expect.

By using or accessing our services, our website at (the “Website”) you signify your consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, you must not use or access our services or Website or submit information to us through or in connection with our services, Website or otherwise.

1. Information we may collect from you

1.1. you give us (submitted information):

a) This includes information that you provide to us:

when you call us;

by filling in forms and submitting them to us;

by e-mail, or through our Website;

when you register to use our services, subscribe to any one of our services, through surveys, or by requesting further services;

when you enter any promotion sponsored by us.

b) The information you give us may include:

your name, address, e-mail address, username, password and other registration information, financial information or your phone number;

or information you submit in order to sign up for one of our events, give a testimonial or tell us your story.

c) If you contact us, whether through our services, Website or otherwise we may keep a record of that correspondence. For example, if you submit a query, a complaint, report a problem with our service, Website or otherwise liaise with our customer service, technical support or any other department in our company we may keep a record.

d) We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

1.2. Each time you visit or use our services or Website we may collect the following information:

a) Details of your visits to our Website including, but not limited to traffic data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise (“Log Information”).

b) Your contact details such as your e-mail address, forename and surname (“Contact Details Information”).

c) Information we receive from other sources (“Third Party Information”). We are working closely with third parties (including, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers and credit reference agencies).

d) You might give us permission to access some information about you when using some social media sites such as Twitter, Google, Instagram and Facebook depending on the privacy settings you have and the privacy policies of such companies. (“Social Media Information”).

e) Technical information, including the type of mobile device you use, a unique device identifier (for example, your device’s IMEI number, the MAC address of the device’s wireless network interface, or the mobile phone number used by the device), mobile network information, your mobile operating system, the type of mobile browser you use and time zone setting (“Device Information”).

f) Location information. We also use GPS and other geo location technology to determine your current or past location (e.g. to verify your location necessary for the supply of our services) (“Location Information”). Some of our location-enabled Services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by sending us an e-mail to[email protected] or by writing to us at Erbology Ltd of 20-22 Wenlock Road, London N1 7GU (Attn: Customer Service).

g) We may combine the information we have about you with other information available from other external sources such as information available in the UK electoral roll, or published articles or news, etc.

1.3. We may check some of the information that you provide against third party databases to confirm that it is accurate.

1.4. We may use third-party payment agents to manage card payments. In doing so, you will be asked by the payment agent for your card details and billing address. This information is held by the third party payment agent, and you will be asked to agree to their terms and conditions, including their privacy policy, in completing the payment steps.

1.5. We may have access to your billing address and payment history in order to assist with customer service enquiries. Under no circumstances are these details disclosed to any third parties other than those who need to know this information for the performance of the services requested by you.

2. How we may use the information collected from you

2.1. We will only use your personal information in line with the purposes for which you provided it to us (or for compatible purposes), in line with your stated preferences and with your reasonable expectations.

2.2. We may process this information for the purpose of:

a) Administering registration records (including reminders, e.g. to update your payment details);

b) Providing and personalising our products and services;

c) Remembering your preferences about how you would like us to use your personal data and interact with you;

d) Conducting statistical analyses, reporting and drafting analysis reports;

e) Measuring or understanding the effectiveness of advertising we serve to you and others;

f) Providing you access to all parts or features of our services and Website;

g) Dealing with your enquiries and requests, including contacting you where necessary and providing you with information you ask from us

h) Carrying out our obligations arising from any contracts entered into between you and us (including, but not limited to, the provision of services, billing and monitoring of payment);

i) Keeping our Website safe and secure, including to prevent, detect and investigate potentially prohibited or illegal activities as well as checking the information that you provide against third party database to confirm that it is accurate;

j) Contacting you for your views on our services and notifying you occasionally about important changes or developments to our services and Website;

k) Managing your rights as a data subject;

l) Carrying out market research campaigns;

m) Improving and developing our services and Website;

n) Carrying out internal operations (including but not limited to troubleshooting, data analysis, testing, research, statistical and survey purposes, transferring your anonymised data to Google in order to improve our services);

o) Ensuring that content from our Website is presented in the most effective manner for you and for your computer or mobile device; and

p) Debt recovery or debt tracing, crime, fraud and money laundering compliance.

2.3. We may also use your personal information, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by e-mail or text.

2.4. If you are an existing customer, and you have not opted out of this, we will only contact you by electronic means (e-mail, SMS or inmail) with information about goods and services similar to those which were the subject of a previous sale to you. You will be entitled to opt out from this by contacting us or by clicking “unsubscribe” in the electronic communication you receive.

2.5. If you are a new customer, and where we permit selected third parties to use your information, we (or they) will contact you by electronic means only if you have consented to this.

2.6. If you do not want us to use your information in this way, or to pass your details on to third parties for marketing or advertising purposes, please specify your preferences by ticking or not ticking the relevant box (or boxes) situated on the Registration Form on which we collect your data (e.g. the registration form) or email us [email protected] to withdraw your consent.

2.7. We may contact you by phone when you submit a form to us or when you send us a written enquiry about our services (e.g. by email).

2.8. We may contact you by phone in connection with services and activities we promote (i.e. this would typically consist of a very small number of calls to you per year and follow up calls only if the first call yields positive interest).

2.9. We may also gather information and statistics for the purposes of monitoring the usage of our services and Website and may provide such anonymised information to third parties. These statistics will not include information that can be used to identify you. For example, we may gather information and statistics for the purposes of monitoring the usage of our services and Website and provide such aggregate information to third parties such as food suppliers (for example, we may inform a food supplier that 100 users looked for food in a certain area on a given month). These statistics will not include information that can be used to identify you. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target (e.g. persons with a plant-based diet). We may make use of the personal information we have collected from you to enable us to comply with our advertiser’s wishes by displaying their advertisement to that target audience. For instance, we may transfer your anonymised devices ID, food predominately used to some of our marketing partners within or outside the EEA and they may generate advertisements for certain user groups or exclude certain user groups from special advertisements. The collection, storing and transfer of the device ID can at any time be disabled with effect for the future by adjusting the settings of your mobile device as set out under the privacy section.

2.10. We may use screening and profiling methods to enable us to determine your behaviour, interests and habits and to analyse demographic, geographic, and other information relating to you, to allow us to send you information relevant to you and to improve your experience. When doing so, we may gather information about you from other suitable and lawful third party sources such as publicly available data or data from social networks as specified in paragraph 2.1.4 above.

2.11. You may ask us to provide you with information about our services or services offered jointly with or on behalf of other organisations by sending us an e-mail to [email protected].

2.12. If you choose to post messages on any online forum or other message platforms that we may make available for this purpose on the Website, we may collect that information you provide to us, on or via those forums and platforms. We may retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems, as permitted by law.

2.13. If you stop using our services and Website or your permission to use our services and Website is terminated, we may continue to use and disclose your personal information in accordance with this Privacy Policy (as amended from time to time) and as permitted by law. However, if you wish us to stop e-mailing you with information in connection with our services and Website, please send your request in accordance with paragraph 11 below to [email protected] or Erbology Ltd of 20-22 Wenlock Road, London N1 7GU (Attn: Customer Service).

2.14. We may contract out part of our services plus other ancillary services such as hosting, credit checking, billing, and verification of sales. We may disclose your personal information to other organisations so that they can provide you with the services that we have contracted out.

2.15. In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

3. Information security

3.1. The Internet is not a secure medium. However, we follow all PCI-DSS requirements and have put in place various security procedures with regards to the Website and your electronic communications with us, as set out in this Privacy Policy.

3.2. Where relevant, with respect to online payments, all your payment details will be passed from your browser for processing using encryption. All information you provide to us is stored on secured servers. Any payment transactions carried out by us or our chosen third-party provider of payment processing services (for example, Stripe, PayPal and Amazon Pay) will be encrypted using Secured Sockets Layer technology or other suitable encryption technology.

3.3. Where you have been allocated a user admin area (an “Account”), this area is protected by your user name and password, which you should never divulge to anyone else. You are responsible for keeping this password confidential. We ask you not to share a password with anyone.

3.4. Please be aware that communications over the Internet, such as e-mails/webmails are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered – this is the nature of the World Wide Web/Internet.

3.5. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control

3.6. We believe that we have appropriate policies, rules and technical measures to protect the personal data that we have under our control (having regard to the type and amount of that data) from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss.

3.7. All of our employees and data processors that have access to, and are associated with, the processing of your personal information are obliged to respect the confidentiality of our users’ information.

3.8. We ensure that your information will not be disclosed to government institutions or authorities except if required by law or when lawfully requested to by courts of law, regulatory bodies or law enforcement organisations.

3.9. If we use external suppliers to collect or process personal data on our behalf. We will check such companies first and ensure that we place contractual obligations on them so they manage your personal data in line with our instructions and expectations and with data protection laws.

4. To whom will your information be disclosed?

4.1. We do not sell your data to any third parties, but we may share some of your data with our trusted service providers and suppliers for the purpose of providing you with the information or services you request:

a) if such service providers or suppliers are acting on our behalf: they cannot use your data for any other purpose than that, which is prescribed by us, and we only use those service providers and suppliers who undertake to protect your details with the same degree of care as we do; or

b) if service providers or suppliers are acting on their own account, you will be subject to their own terms and conditions and privacy policy.

4.2. Your information may, for the purposes set out in this Privacy Policy, be disclosed for processing to:

a) our employees;

b) our affiliates and their employees;

c) any member of our group companies and their employees, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006;

d) successors in title to our business;

e) a prospective seller or buyer in the event that we sell or buy any business or assets, in which case we will disclose your personal data to such business or assets; f) a buyer, if Erbology Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;

g) as required by our event organisers in respect to any event you are taking part in or have applied for;

h) third-party consultants, contractors or other service providers who may access your personal information when providing services (including but not limited to IT support services) to us;

i) government bodies and law enforcement agencies and in response to other legal and regulatory requests, if we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request;

j) auditors or contractors or other advisers auditing, assisting with or advising on any of our business purposes or processes; k) any third party where such disclosure is required in order to enforce or apply our Terms, and/or other agreements; or to protect the rights, property, or safety of our company, our customers, or others;

l) protect the rights, property or safety of Erbology Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud prevention and credit risk reduction; and

m) subject to the limitations in paragraphs 3.3 to 3.6 above, to carefully selected third parties that may contact you about products and services which may be of interest to you.

5. Your contact information

You can change your contact details at any time by updating your profile in your customer account and update your contact preferences (if any) by changing your settings related to your notification choices.

6. Your rights in relation to your information

6.1. You can write to us at any time to obtain a copy of your information and to have any inaccuracies corrected.

6.2. Where appropriate, you may object to our processing your personal data under certain circumstances or write to us to have your personal information erased, restricted, rectified, amended or completed.

6.3. If you wish to do this, please write to Erbology Ltd of 20-22 Wenlock Road, London N1 7GU (Attn: Customer Service) or send an e-mail [email protected]. Please quote your name and address in any such correspondence. Please also provide brief details of the information of which you would like a copy or which you would like to be corrected, if possible (this helps us to more readily locate your data).

6.4. We will require proof of your identity before providing you with details of any personal information we may hold about you. We may charge a reasonable fee from you when a request is manifestly unfounded or excessive or repetitive or we receive a request to provide further copies of the same information.

7. Cookies

We use cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our services and Website. For detailed information on these cookies, the way we use them and the purposes for which we use them, please see our cookie policy available at

8. Where we store and process your information

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers or affiliates. Such staff maybe engaged in, among other things, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

9. Your consent and changes to this Privacy Policy

9.1. By submitting any personal information (including, without limitation, your payment details) to us you consent to the use of information as set out in this Privacy Policy.

9.2. We reserve the right to amend or modify this Privacy Policy and if we do so we will post the changes on our Website. If we make any significant changes in the way we treat your personal information we will make this clear on our Website or by contacting you directly. You may be required to read and accept them to continue your use of our services and Website. It is your responsibility to check the Privacy Policy every time you submit information to us. Your use of the Website will signify that you agree to any such changes.

9.3. In the event the purposes for which we process personal information changes, then we will contact you as soon as practicable and seek your consent, where such notification relates to a new additional purpose for processing which is not compatible or similar to the originally specified purposes.

10. Use of your personal information submitted to other websites

10.1. If you disclose your information to third parties, such as other websites throughout the Internet (including the ones we link to), different rules may apply to their use or disclosure of the information you disclose to them.

10.2. We are not responsible for the privacy policies and practices of other websites even if you accessed the third party website using links from our Website or by means of our services.

10.3. We recommend that you check the policy of each website you visit and contact the owner or operator of such website if you have concerns or questions.

11. Data retention

11.1. We will keep your data for as long as: (i) you have consented to it; or (ii) it is necessary for us to provide you with our services or to comply with our obligations under applicable law (such us tax and accounting rules), this Privacy Policy, Terms, or our Supply Agreement; (iv) is required in respect to the purposes for which such information was provided to us, including where you have given us permission to use it to contact you in the future for marketing purposes. For instance, by law we have to keep basic information about our customers (including contact, identity, financial and transaction data) typically for six years after they cease being customers for tax purposes.

11.2. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

11.3. In some circumstances, you can ask us to delete your data.

11.4. In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

12. Further information

12.1. For complaints or for requesting further information from us on data protection and privacy or any requests concerning your personal information please write to Erbology Ltd of 20-22 Wenlock Road, London N1 7GU (Attn: Customer Service) or e-mail us at [email protected].

12.2. You can also contact the Information Commissioner’s Office if you have a complaint regarding your personal data that we cannot resolve. Their website address

13. Your duty to inform us of changes

13.1. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

13.2. If your personal details change, please help us to keep your information up to date by notifying us at [email protected].