Hi. We are Irina and Victor Turcan, siblings hooked on whole foods, healthy living and weird- sounding roots and berries.


Our inspiration

The old Bessarabian countryside – a hidden gem in Eastern Europe – is probably not the place most people would look for inspiration. But the childhood summers we spent there were ones where we breathed in the scents of plums, quince, and goji berries that our grandma scattered to dry over unfolded newspapers. We hid behind sacks overflowing with walnuts.

We played in the milk thistle fields and climbed our favourite black cherry trees. And while we played, our babushka would feed sunroot leaves and amaranth to the goats, pick berries for us, or sip her favourite St John’s wort or dogwood tea.

It was idyllic, a place seemingly lost in time. And since we haven’t yet worked out how to recreate the past, we decided to at least try to tap into the wholesome living we once enjoyed – and to share it with you.


Erbology is more than just a business

We want to feel inspired, and to inspire you to embrace healthy, happy living that nourishes the mind, body and soul.

To do that, we feel it’s also important to ensure Erbology has a positive impact on the world around us. We work closely with independent farmers. Our products are organically grown and free from chemicals and additives.

We’re constantly digging up new ways to integrate nature’s marvels into our busy lives. We believe healthy foods can taste great, and add a touch of excitement to everyday recipes.

We are thrilled to work with some of the most exciting delis, health stores and grocery retailers around the world.

  • erewhon
  • white-pine
  • sowandarrow
  • selfridges


  • forbes
  • grazia
  • forbes