Erbology has been selected to participate in PepsiCo’s first collaborative incubator programme in Europe.
June 14, 2017 — Erbology has been selected to participate in PepsiCo’s first collaborative incubator programme in Europe. Designed to support nutrition food and beverage entrepreneurs, the PepsiCo Nutrition Greenhouse programme offers Erbology a grant and six months partnering with PepsiCo experts to accelerate the growth of its business.
Founded in London by siblings Irina and Victor Turcan, Erbology creates organic wholefoods using powerful plants, carefully selected to balance the range. Among the ingredients you’ll find Jerusalem artichoke packed with prebiotic fibre, sea buckthorn rich in rare omega-7 fatty acids and amaranth known for its high-quality protein. On a mission to create positive impact on the world around us, Erbology works in partnership with independent farmers.
The PepsiCo Nutrition Greenhouse was launched in March 2017 and focuses on emerging nutrition, health and wellness brands founded in Europe. Erbology was chosen based on its product and brand qualities, focus on consumer health, scalable business model and uniqueness in the market.
Erbology partners with PepsiCo’s functional and brand experts in order to help it realise market potential. Erbology will work closely with PepsiCo partners to address immediate market challenges and put in place plans to achieve accelerated growth.